brand
230
M7{£P&l£Hlik#o 0 1 decided to branch out on my
own.
brand 0"*» /braend/ noun, verb
m noun 1 a type of
product made by a particular company & J}$: Which brand of toothpaste do you use? {ft ft* /, fk7 (ft 5f # ? o
(Brf) you pay /ess for the supermarket’s own brand. 0
(,NAmE) You pay less for the store brand. j§f ]£ &
% ffi {il JC ^ o 0 brand loyalty
(= the tendency of customers to continue buying the same brand) PHP
Jjf & M ) 0
owe their success to brand image. m WqpIlfMo o the leading brand of
detergent - bp
W ^ ¥k If1! — see also own-brand 2 a particular type or kind of sth ^ M : an
unorthodox brand of
humour ^ij^—3
a mark made with a piece of hot metal, especially on farm animals to show who
owns them'j^Ep ( )
■ verb [often passive] 1 - sb (as) sth to
describe sb as being sth bad or unpleasant, especially unfairly ( AJh 72ME m ) S.it ( £A ) , ( £A ) [VN] They were
branded as liars and cheats, it {[1 ft JA Jt it # ffl SI 7 o O [VN-N] The newspapers branded her a hypocrite.
[also VN-ADJ] 2 [VN] ~ sth (with sth) to mark an animal with a brand n.{3) to show who
owns it tfr ( )£§ )
brand ed /'braendid/ adj. [only before
noun] (of a product f1 (5r) made by a well-known company and having that company’s name on it branded drugs/goods/
products £iMmlf*ah
brand ing /'brandirj/ noun [U] the activity of giving a particular name and image to goods and
services so that people will be attracted to them and want to buy them RnPf$frJ]i
'branding iron noun a
metal tool that is heated and used to brand farm animals (
bran-dish /'brandiJV verb [VN] to hold or wave sth, especially a weapon,
in an aggressive or excited way
mmmrm, wtthmmn < )
'brand name (also 'trade name) noun the name given to a product by the company that produces it
.brand 'new adj. completely
new 7:§r$J; $r§ff#J: a brand new computer 0 She bought her car
brand new.
brandy /'brandi/ noun {pi. -ies) 1 [U, C] a strong
alcoholic drink made from wine finite ( M ) 2 [C] a
glass of brandy —finite
.brandy 'butter noun [u] a
very thick sweet sauce made with butter, sugar and brandy, often eaten with Christmas pudding
'brandy snap noun {especially BrE) a thin
crisp biscuit/cookie in the shape of a tube, flavoured with ginger and often filled with cream ft #'!>{#,
( nwmm&L')
'bran tub noun {BrE) a
container that holds prizes hidden in bran,
paper, etc., which children have to find as a game mm (
{{
brash /braej/ adj. (disapproving) 1 confident in an aggressive way ffi ^ ^ A Beneath his
brash exterior, he’s still a little boy inside.
A, p*3 7 M 7 o 2 {BrE) (of
things and places %
® >
ilfe fj) too bright or too noisy in a way that is not attractive $1BH (ft ; ng ^ ftj ► brash-ly adv. brash-ness noun [U]
brass/bra:s; NAmE bras/ noun
►
METAL 1 [U] a bright yellow metal made by mixing
copper and zinc; objects made of brass M H
rfrj rr : solid brass fittings/door handles / H
o a brass plate (= a sign outside
a building giving the name and profession of the person who works there) MU f] ( M W&£ IKik ) o to
clean/polish
the brass
MUSICAL INSTRUMENTS 2 [U+sing./pl.
v.] the musical