president in profile    ffc j$ fjj jij ® ft 2 a description of

sb/sth that gives useful information M kk ; fti A ; A Bft: a job/employee profile X ft / ft M ft' O. We first build up a detailed profile of our customers and their requirements. #&, 4kmAi£4imW£A.&^fftXWX £ffl^4o 3 the general impression that sb/sth gives to the public and the amount of attention they receive £p#.;   The deal will certainly raise the company’s

international profile.  m      WS

fEjiM $&. o 4 the edge Dr outline of sth that you see against a background     ?£ M : the profile of the

tower against the sky X M X W $£ Ip HHSl a high/,low profile the amount of attention sb/sth has from the public H A / XIS AE g ; ! & fft SFiSs: This issue has had a high profile in recent months. i£/LT M X,   Wii&o o Iadvised her to keep

a low profile for the next few days (= not to attract attention).

■ verb [VN] to give or write a description of sb/sth that gives the most important information Ug Jg A fa; $£ kk ; M fti ft : His career is profiled in this month’s journal. &m?iJMk&rftfcWX#X§0 pro fil ing /'praufailir); NAmE 'prou-/ noun [U] the act of collecting useful information about sb/sth so that you can give a description of them or it ( Afr^Ai&X^ W ) 5$ $4 If 3S: customer profiling g A flf U C M o offender profiling 2E AI! —see also racial profiling ► profiler /'pr0ufail0(r); NAmE 'prou-/ noun profit On /'profit; NAmE 'praifit/ noun, verb m noun 1 [C, U] ~ on sth | ~ from sth the money that you make in business or by selling things, especially after paying the costs involved fijp];   M^\: a rise/an

increase/a drop/a fall in profits        A / Jf A: / /

TPf 0 The company made a healthy profit on the deal. A A # & ^ X M A M M X o' O Profit from exports rose 7.3%. A P XJPia X:T. 7.3% „ 0 Net profit (= after you have paid costs and tax) was up 16.1%. if. f (J A] A A 7 16.1% 0 0 The sale generated record profits.

XX 7 <> We should be able to sell the

house at a profit. Xi\]XW&XJ&^ E $$f1'J0 o The agency is voluntary and not run for profit.

W, XfeXTMo 023 LOSS 2 [U] (formal) the advantage that you get from doing sth jtf &k; fij M ; X jM: Future lawyers could study this text with profit.

m verb ~ (by/from sth) (formal) to get sth useful from a situation; to be useful to sb or give them an advantage

ikiii; ) : [V] Farmers are

profiting from the new legislation.      0

We tried to profit by our mistakes (= learn from them). X111 HA M.IhIX X M Ml „ 0 [VN] Many local people believe the development will profit them. XifeWAXAiA

a.

profitable /'profitabl; NAmE 'pra:f-/ adj. 1 that makes or is likely to make money X7JA] W; ilf'JW: a highly profitable business A1 f>J 4S t#j W A: ik 0 It is usually more profitable to sell direct to the public. 0f±AXAilL note at successful 2 that gives sb an advantage or a useful result Hj£tW; XAAW H771 rewarding : She spent a profitable afternoon in the library.        .Xtt#T ATX,      ► profit­

ability /.prnfita'bilati; NAmE ,pra:f-/ noun [U] : to increase profitability ifjjniBtta profitably /-abli/ adv.: to run a business profitably JE X ik if A14 ASA 0 He spent the weekend profitably. jlk M T—T X 4'* W Mi X » profit and 'loss account noun (business ®) a list that shows the amount of money that a company has earned and the total profit or loss that it has made in a particular period of time

profiteering /.profi'tiariq; NAmE .praifa'tir-/ noun [U] (disapproving) the act of making a lot of money in an unfair way, for example by asking very high prices for things that are hard to get X&H# ► prof-it-eer noun profit erole /pra'fitaraul; NAmE -roul/ (especially BrE) (NAmE usually ,cream 'puff) noun a small cake in the shape of a ball, made of light pastry, filled with cream and usually with chocolate on top .#ft'l>i5j£ABfc£^

1583 profusion

profitless /'prafitlas; NAmE 'pra:f-/ adj. (formal) producing no profit or useful result A f 4 A HI W ; A

'profit-making adj, [usually before noun] (of a company or a business A A: ik) that makes or will make a profit ntfijffj; mmmi

'profit margin (also margin) noun the difference between the cost of buying or producing sth and the price that it is sold for PJ; MPJ ipgit;

'profit-sharing noun [u] the system of dividing all or some of a company’s profits among its employees ( X

n^m)       ae

'profit-taking noun [u] (business ®) the sale of shares in companies whose value has increased 0 tt ( IS iff

A&ikm'iBISIi)

prof ligate /'prnfligat; NAmE 'pra:f-/ adj. (formal, disap­proving) using money, time, materials, etc. in a careless way W M Wft Jt W BBG3 wasteful : profligate spending M W A %> prof-li-gacy /'prnfligasi; NAmE 'pra:f-/ noun [U]

'pro-form noun (grammar ]%&) a word that depends on another part of the sentence or text for its meaning, for example ‘her’ in ‘I like Ruth but I don’t love her.’ WitM & ( i'XffcXTXMX, I like Ruth but I don’t love her A W her )

pro forma /.prou 'foimo; NAmE ,prou 'foirmo/ adj. (from Latin) [usually before noun] 1 (especially of a document ft fe X A) prepared in order to show the usual way of doing sth or to provide a standard method ScISflJW; ‘(f # W; $1 ff W : a pro forma letter ff W’f§ lil o pro forma instructions X 2 (of a document ^tff) sent in advance MAW; MAiiAttW; a pro

forma invoice (= a document that gives details of the goods being sent to a customer) ^ X M 3 done because it is part of the usual way of doing sth, although it has no real meaning ^A^J^W ; UMPA W : a pro forma debate $ft A X W ^    ► pro forma

noun : I enclose a pro forma for you to complete, sign and return. mfef/MXXX

pro-found /pra'faund/ adj. 1 very great; felt or experi­enced very strongly [=lAW; W-fflW; IliffiW: profound changes in the earth’s climate ^WE. A^It 0 My father’s death had a profound effect on us all. 5£^W A tttff UT2 showing great knowledge or understanding AiX$l t# W; St?^!] W; UM W : profound insights tl^WA^ 0 a profound book fSH^J A 3 needing a lot of study or thought 2$.'$ W; A H : profound questions about life and death XAAffiW A Ul'f]®' 4 (medical g) very serious; complete A MW; % A w; ® W: profound disability A W$M

pro found ly /pra'faundli/ adv. 1 in a way that has a very great effect on sb/sth IS A ifli; IS M itk: We are profoundly affected by what happens to us in childhood. M. x fe A W i- U ff 4k B H|Rl # M 111» 2 (medical g) very seriously; completely AMJ&; % ^ ilk ; lift: profoundly deaf AA A4&

pro fund ity /pra'fAndati/ noun (pi. -ies) (formal) 1 [U] the quality of understanding or dealing with a subject at a very serious level (        '14, ®

/ft A H7H depth : He lacked profundity and analytical precision, ftk Ik A Xtlt A A #T W A f$ 'A o 2 [U] the quality of being very great, serious or powerful g A; AM;

A : the profundity of her misery fttk W ^ X if 3 [C, usually pi.] something that sb says that shows great understanding if || i)'j ij-; §; A if A W X : His profundities were lost on the young audience, ftk ft <\d

A, MA^Wn/rAiPiSAMAo

pro-fuse /pra'fjurs/ adj. produced in large amounts A MW; AX W; X ® W: profuse apologies/thanks --# fl/j ill O profuse bleeding Iflt AftflA ► pro-fuse-ly adv.: to bleed profusely A It A Ifil 0 to apologize pro­fusely

pro fu sion /pra'fjuisn/ noun [sing.+sing./pl. v., U] (formal or literary) a very large quantity of sth A M; AX abundance : a profusion of colours & ® % itH 0 Roses