BE BOUGHT if ft; Ifif 3 to be bought by people in the

way or in the numbers mentioned; to be offered at the price mentioned HU#---; lift---; [VN] The

magazine sells 300 000 copies a week. Mif ft

30 7j[M 0 o [V] The book sold well and was reprinted many times.        1i£PT£F^Ao o The new

design just didn’t sell (= nobody bought it). §t!)cAA:A fp]^0 o The pens sell for just 50p each.

M 50 {f ±o o note at cost

                 PERSUADE || tjj 4 to make people want to buy sth ft

ft; It ft: [V] You may not like it but advertising sells, ft ft#,    0 [VN] It is quality not

price that sells our products. ft 65 ft Si ft j& if , H lA^MIt, MTJttM&o 5 [VN] ~ sth/yourself (to sb) to persuade sb that sth is a good idea, service, product, etc.; to persuade sb that you are the right person for a job, position, etc. It #; It ft; g#; S IS It ft: Now we have to try and sell the idea to management. tM f E,

0 You really

have to sell yourself at a job interview.

                 TAKE MONEY/REWARD $     e6 [VN] ~ yourself

(to sb) (disapproving) to accept money or a reward from sb for doing sth that is against your principles ft M £j B; ^0 H7T8 prostitute

r.jsee also sale ITMI be 'sold on sth (informal) to be very enthusiastic about sth % ft;   Wl US A M selI

your ’body to have sex with sb in exchange for money ft |^j ft ; g’jgL sell sb down the 'river (informal) to give poor or unfair treatment to sb you have promised to help ft Sn # Jgt If 1$ Hi A) PlfHOTi From the custom of buying and selling slaves on the plantations on the Mississippi river in America. Slaves who caused trouble for their masters could be sold to plantation owners lower down the river, where conditions would be worse. U g A H ^ ® ® t    X ft #11 @1 ft I h] ft A ^

W#t@So sell sb/yourself ‘short to not value sb/ yourself highly enough and show this by the way you treat or present them/yourself f&ft, t&M, AH ( XA ijL g fi ) sell your 'soul (to the devil) to do anything, even sth bad or dishonest, in return for money, success or power ft       ) — more at hot adj., pup

M-JIIzMI .sell sth—'off 1 to sell things cheaply because you want to get rid of them or because you need the money Ml£; MU ;        2 to sell all or part of an

industry, a company or land ftfj, ( Aik, AUsA ±Jfe ) : The Church sold off the land for housing. MWTffl&tiklk, ftAMJlf To —related noun sell- off .sell sth—'on to sell to sb else sth that you have bought not long before ( AltfuTA ) ft 11, flit: She managed the business for a year and then sold it on.

7-ft,  .sell 'out

| be .sold 'out (of tickets for a concert, sports game, etc.       #Wtt##ftll)tobeallsold®^: The

tickets sold out within hours. Ji /ft Bt ft H gfe ^ ft T 0 0 This week’s performances are completely sold out. ftjUft iUftl'lS^pPW^p .sell 'out (of sth) | be .sold 'out (of sth) to have sold all the available items, tickets, etc.

) ; Iftft: I’m sorry, we’ve sold out of bread, j&ifc, IStlftTo OWe are already sold out for what should be a fantastic game.

isftftnsis^ATo sen

out (to sb/sth) 1 (disapproving) to change or give up your beliefs or principles W &; # A I<J: He’s a talented screenwriter who has sold out to TV soap operas.

j.

2 to sell your business or a part of your business ft U ( Mft,       ) : The company eventually sold out to

a multinational media group.     §3

—related noun sell-out .self'up | .sell sth--'up (especially BrE) to sell your home, possessions, business, etc., usually because you are leaving the country or retiring     )

n noun [sing.] (informal) something that is not as good as it seemed to be ft A All 1$ AH: The band only played for about half an hour—it was a real sell.

T       ft ft ■—M ft A AM „ — see also hard

SELL

| 1811

'sell-by date-(BrE) (US 'pull date) noun the date printed on food packages, etc. after which the food must not be sold ( #&#ft )        HJ3; This milk is

past its sell-by date. fttMSHI* 0 (figura­

tive) These policies are way past their sell-by date,

sell er /'sela(r)/ noun 1 a person who sells sth H#; ft a flower seller ^f£Ao The law is intended to protect both the buyer and the seller.        s

A A M M. A o — see also bookseller — compare vendor 2 a good, poor, etc. ~ a product that has been sold in the amounts or way mentioned •■ ( Igjft, ft ) f§J m : This particular model is one of our biggest sellers. &#S#Jll$tTftJ&*:#ftA.§lft-o —see also best-seller IHTO1 a .seller’s 'market a situation in which people selling sth have an advantage, because there is not a lot of a particular item for sale, and prices can be kept high HAA^

'selling point noun a feature of sth that makes people want to buy or use it ( ijJlSlA) : The price is obviously one of the main selling points. M j&,  <> Sales departments try to iden­

tify a product’s USP or ‘unique selling point’.

-Wr-Ho-W o •

'selling price noun the price at which sth is sold fiHIjft — compare asking price, cost price sell-off noun 1 (Br£) the sale by the government of an industry or a service to individual people or private companies (   ) ft® 2 (NAmE, business #) the

sale of a large number of stocks and shares, after which their value usually falls ( ft# ) MU Sel-lo-tape™ /'seloteip/ noun (also 'sticky tape) (both BrE) (NAmE 'Scotch tape™) [U] clear plastic tape that is sticky on one side, used for sticking things together H

mm%r: arollofSellotape-mmmft

0 The envelope was stuck down with Sellotape. fg hi l&i1} P 0picture o stationery sel-lo-tape /'selateip/ verb [VN] ~ sth (to sth) (BrE) to join or stick things together with Sellotape H ill ^ tt: We found a note sellotaped to the front door. A i\ ]

'sell-out noun [usually sing.] 1 a play, concert, etc. for which all the tickets have been sold ?ift&(J#ft ( ft If# ) : Next week’s final looks like being a sell-out. # ATIMltiio O a sell-out tour

ft 2 a situation in which sb is not loyal to a person or group who trusted them, by not doing sth that they promised to do, or by doing sth that they promised not to do      : The workers see the deal as

a union sell-out to management. XAiAAj&ftAftllX

'sell-through noun [u, C] (business #) the number of items of a particular product that a shop/store manages to sell to customers compared to the number it bought to seii () rnmunt-. The average sell-through rate for these magazines is 35-38%.        35% M 38%0

selt-zer /'seltza(r)/ noun [u, C] fizzy water (= with bubbles), usually containing minerals, used as a drink

(t$n) ra/jc

selv edge (also selv-age especially in NAmE) /'selvid3/ noun an edge that is made on a piece of cloth, which stops the threads from coming apart (= stops it

fraying)'!( AK) ) Aft selves pi. of self

se man teme /sTmaentiim/ (also seme /si:m/) noun (linguistics W) the smallest possible unit of meaning X% (        ) — compare sememe

$e-man-tic /si'maentik/ adj. [usually before noun] (linguis­tics ft Wj connected with the meaning of words and sentences ft X Al <► se;man-tic-al-ly /-kli/ adv. : semantically related words ftA±j=@ se mantic 'field noun (linguistics ft W) a set of words with related meanings ft; ft semantics /si'maentiks/ noun [u] (linguistics ft A) 1 the study of the meanings of words and phrases ft X ^